Telesure Investment Holdings Jobs 2021 for Brand Manager: Auto & General available. See details below on how to apply for the position of Brand Manager: Auto & General in Telesure Investment Holdings.
Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of
South Africa’s leading financial service providers. Our portfolio includes shortterm
insurers, a long-term insurer, health insurance as well as an insurance and
personal finance comparison platform. Our origins date back to 1 June 1985,
and we have since grown into a group of subsidiaries that includes some of
South Africa’s most loved and recognisable brands. We exist to continuously
find better ways to give people peace of mind, whether it is to protect what they
own, their loved ones or their greater ambitions and life plans. We bring
customer-focused innovation and service excellence to the financial services
industry. We’re an undivided team who believe in leading through technology
and pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHL
has a vast global footprint.
Job Title: Brand Manager: Auto & General
Location: Dainfern, Gauteng, South Africa
Reference #: #
Contract Type: Permanent
Salary: Market Related
Job Summary:
Be a custodian of the brand. Create, execute and monitor brand strategies that
deliver on brand requirements. Report, monitor and analyse marketing and
brand activities and maintain a keen interest in the growth and profitability of the
overall business.
Marketing Execution:
Deliver specified outcomes and provide others with expert advice while working
within established marketing programs.
Create brand prominence through co-ordinated activities and communication.
Deliver against business metrics through multiple activities and touchpoints.
Brand Strategy and Effectiveness:
Manage brand(s) and coordinate brand support activities, using brand tracking
and/or performance analysis to inform future brand activities.
Develop and implement an integrated brand strategy to yield optimal business
results.
Brand Positioning:
Assist in achieving brand positioning and lead on contributing ideas to brand
plans.
Marketing Communications:
Develop and deliver marketing communications campaigns across all media to
support the business plan and increase sales.
Effectively utilise all channels, in an integrated and co-ordinated manner to
deliver on brand strategy.
Identify suitable brand opportunities and execute accordingly.
Data Collection and Analysis:
Collate and analyze data using pre-set tools, methods and formats. Involves
working independently.
Portfolio Management:
Deliver small project workstreams, carrying out specified project activities within
defined time and quality parameters and ensuring adherence to the prescribed
project management methodology.
Stakeholder Engagement (Internal and External):
Contribute to stakeholder engagement through identifying stakeholders, finding
out their needs/issues/concern and reacting to these by arranging meetings and
events and drafting supporting materials to promote understanding and
commitment.
Agency management: Manage day-to-day agency operations in order to achieve
optimal return from agency resources.
Internal and external supplier management: Co-ordinate and collaborate with all
relevant stakeholders to ensure delivery of brand strategy through the entire
value chain.
Marketing Impact Assessment:
Support the collection of data and participate in reviews of marketing activities to
identify opportunities for improvements.
Personal Capability Building:
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.
Operational Compliance:
Develop knowledge and understanding of the organization’s policies and
procedures and of relevant regulatory codes and codes of conduct to ensure
own work adheres to those standards. Obtain authorization from a supervisor or
manager for any exceptions from mandatory procedure.
Ensure strict brand governance on all internal and external communications and
application of brand CI.
Requirements:
General Education:
Grade 12/ SAQA Accredited Equivalent (Essential); Undergraduate Degree in
Marketing/Advertising / Communications Qualification or equivalent (Essential);
Postgraduate Marketing/Advertising/Communications qualification
(Advantageous)
General Experience:
3 – 5 years’ Brand Management experience (Essential); Agency experience
(Essential); Traditional and Digital Media experience in both buying, planning
and strategy (Advantageous)
Managerial Experience:
1 – 2 years’ experience of supervising and directing people and other resources
to achieve specific end results within limited time-frames (Advantageous)
To Apply:
Application Deadline: 21/07/2021
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